Samer M. Kurdi OBJECTIVE: PROFILE: * Superior communication skills, both written and oral. Persuasive presentation skills involving audiences of 30+ individuals. * Power user of Excel, with 7 years experience doing performance and market analysis involving Pivot Tables, Macros, and large volumes of data. Excellent understanding of relational databases and SQL queries. * A proven track record that demonstrates creativity, initiative, and the ability to think outside the box. PROFESSIONAL EXPERIENCE: * Developed and controlled Marketing and Sales plans for 60+ products. Executed all marketing functions including budgeting and forecasting, trends analysis, and results and effectiveness analysis. * Drove strategic and market analysis leading to the formulation of a new company product strategy, increasing revenue and profitability. * Created a macro-economic cost study on behalf of Baxter Healthcare which was presented to the Ministry of Health in Jordan, leading to the adoption of their new mode of dialysis therapy nationwide. The study was presented as a model at the annual Baxter regional Sales & Marketing Meeting held on April 2005 in Switzerland. * Drafted a private placement memorandum with a supporting 5-year model leading to a much needed injection of capital into the company in 2004. * Increased sales revenue by 30% in 3 years marking a successful turnaround from previous history. * Increased collection from an average of 60% to 77% per month. * Mapped the business processes involved in all aspects of the marketing effort as part of the implementation of a company-wide automation project. Devised coding system used and constructed the majority of new reports generated. * Conducted P&L analysis to identify unprofitable products and suggested solutions to reestablish profitability or recommended that they be withdrawn from the market. * Led a comprehensive sales force restructuring project from the conception and analysis phase all the way to implementation. This resulted in a change from a product-specific to customer-specific structure and a significant increase in coverage capacity and overall productivity. * Supervised and motivated 40+ employees to meet company goals. Monitored performance and provided employee evaluations. * Performed quarterly and ad hoc analyses on market and financial results, including P&L for each of our 6 major principals/business units. MARKETING CONTROLLER, * Measured marketing performance vs. marketing plans for newly launched regional generics pharmaceutical manufacturer. * Modeled expected financial feasibility of prospective new products under various scenarios. * Performed periodic analysis on the Return on Investment (ROI) for over 20 products with additional focus on geographic area of promotion. EDUCATION / SKILLS: * B.A., Philosophy and Psychology. Cum Laude. Boston University – Boston, MA (1994) * Multilingual: fluent in English and Arabic * Internationally exhibited Visual Artist/Painter. TECHNICAL SUMMARY: * Advanced Word and PowerPoint skills. * Excellent knowledge of Access and good database design. * Excellent knowledge of SQL server and writing SQL statements; successfully completed an intensive SQL server programming course given by a Microsoft-certified training provider. * Good knowledge of Macromedia Dreamweaver; use it to frequently edit, update and maintain my personal website (www.samerkurdi.com). LEGAL / EMPLOYMENT STATUS: |